A complete assessment of your golf, showing you exactly where it's costing you shots — and what to do about it. Not another lesson. The starting point for better golf.
You work on your swing, you watch the videos, you hit balls on the range — and for a round or two it clicks. Then it's gone. Your putting comes together just as your ball-striking falls apart. You fix one thing and something else quietly breaks. It's not a lack of effort. It's that nobody has ever actually measured where your game breaks down and why — so every fix is a guess, and guesses don't hold up under pressure.
Most golfers know they want to get better but aren't sure what's actually holding them back. The Performance Assessment measures your game properly and turns it into a personalised Blueprint — not another lesson, the starting point for better golf.
I'm a PGA Professional, trained under David Leadbetter and am a GLE Advanced Certified L3 Coach. I've been playing golf since I was 12 and have represented Norfolk at county level. Before coaching, I competed as an elite pole vaulter and served in the fire service — both taught me a lot about performing under pressure, which now shapes how I coach.
Traditional coaching often starts with the swing. I prefer to start with the golfer — two players with the same handicap can need completely different things to improve.
Your Blueprint from the assessment becomes the foundation for ongoing coaching, if that's the right next step for you. Three levels of involvement, all built on the same measured approach — your Assessment is where it starts, and pricing for ongoing coaching is talked through once we know your Blueprint.
"Give me direction."
"Help me execute the plan."
"Be deeply involved in my performance."
I've really enjoyed working with James. He keeps me focused on my goals and stops me from getting distracted by all the different things I could be working on. His approach is really personalised to me and where I want to get to, which makes every lesson feel purposeful. I genuinely feel like I'm making progress and, most importantly, I know what I'm working towards.
Before having lessons with James, I couldn't break 100. After just a few lessons, I'm now consistently breaking 100 and even managed to shoot my best-ever round of 86 under his coaching. He has massively improved both my consistency and confidence on the course, and my game simply wouldn't be where it is today without his help. James is an excellent coach, and I couldn't recommend him highly enough to anyone looking to improve their golf.
As a relative beginner golfer and high handicapper I've spent 3 months working with James on his Peak Performance plan. Since then my swing and ball striking has improved immeasurably, I understand the game much better, and my scores are starting to come down. Great guy too! Highly recommended.
Measure the golfer's game, identify the biggest performance constraints and create the Blueprint.
Choose the appropriate level of guidance, accountability and involvement to implement the Blueprint.
Measure progress, adapt the plan, and move between tiers as the golfer's needs change.
Yes. The Performance Assessment and coaching model work at any level — it's built around measuring where you are now and prioritising what will genuinely move your game forward, not assuming a certain standard to start.
Sessions combine on-range coaching with technology-based analysis (launch monitor and Sportsbox 3D where relevant). Get in touch for details on the specific location and setup used for your assessment or coaching sessions.
Life happens — get in touch as early as you can and sessions can usually be rearranged. Full details are covered when you start your membership.
It's recommended but not required. The Assessment gives you and James a clear, measured starting point and a Blueprint to build the membership around — but if you'd rather start with ongoing coaching directly, that's fine too.
Yes. Many golfers move between tiers as their goals, availability, or level of commitment changes. Get in touch to discuss switching.
Sportsbox AI for 3D swing analysis and launch monitor data, used where appropriate to your tier and goals — giving objective, trackable feedback rather than guesswork.
Start with a Performance Assessment to build your Blueprint, then choose the tier that matches how involved you want James to be.